How Can The Principles Of Craft Breweries Reshape The Economy?

Jan 13 2024 Published by admin under Uncategorized

The first principle of craft brewing is to never compromise quality for quantity. This means that they will produce fewer beers, but always maintain high standards in terms of flavor and quality.
Another important principle follows this one closely is “innovation.” Craft brewers will innovate with ingredients, equipment usage, fermentation techniques and so much more.
The third principle is risk taking; these beer makers take risks by experimenting with new styles or using different methods than other breweries might use. They refuse to be bound by tradition which allows them to break boundaries and create something new.
The final principle is collaboration; this means that craft brewers will always help each other out in order to produce the best possible beer.

Craft brewing principles have a big impact on our economy because they encourage businesses to be better at what they do, take risks with their product development and work together for common goals. All of these things lead to an improvement in quality which can positively affect everything from business culture to consumer satisfaction, just see how popular craft beer in London and elsewhere is!

How they have been able to create a sense of community

Craft brewers have been able to create a sense of community through their principles. They respect the environment which gives them an opportunity to involve themselves in activities that improve it and build goodwill with the community, they use unique ingredients for distinctive flavour, develop new recipes regularly so there is always something different on offer, encourage collaboration within their industry, but also outside because beer brings people together. These all lead towards creating a strong sense of community because brewers are actively involved by making personal connections with customers about what matters most to them; good quality beers.

Craft breweries will benefit our economy greatly if we continue to support local businesses as well as be more open minded when it comes to trying out new products. It is not just about drinking trends or who has created some sort of crazy sounding trend, but more in terms of what you as a consumer are looking for. The craft brewery industry is giving us more freedom to choose and try new things because these breweries want their customers to have the best experience possible.

The key principles of craft brewers can go a long way towards reshaping our economy, but it starts with consumers being open-minded when trying out new products from small businesses around them, whether that be beer, wine, coffee etc. We need to continue supporting local business owners who give back to their communities by creating jobs, which benefits all aspects of society. Craft brewing will help improve our economy greatly just by encouraging people to rethink conventional purchasing habits and expand upon those buying habits that will help the community around them.

What the future of craft brewing looks like

The future of the craft brewing industry seems to be looking brighter all the time. With more breweries opening up, there is a higher demand for craft beer to be sold in bars and restaurants across the nation. In addition, with so many new people being satisfied by trying different kinds of beers from local brewers around the, it will help these businesses continue growing.

In our opinion, we see that as long as consumers keep their mind open when purchasing products from small business owners, then the future looks very bright. Craft brewing has proven to have a positive impact on other industries such as tourism which can bring in money while encouraging people to visit certain areas just because they want to try out some great tasting beers made right next door.

The economic impact of craft breweries on local communities and economies

There is a huge impact that these craft breweries are making on the communities around them and the economy as a whole. This includes tax revenue, jobs creation, and the impact that breweries have on tourism.

These brewers buy their high-quality ingredients from their local suppliers, creating business opportunities for local farmers. The brewers also hire people to help them with the brewing process which is another way to support the economy in their communities since these jobs are typically well paying and reliable.

These principles can be applied by anyone, not just breweries making beer. It is about doing what you love while creating something that makes a difference in other peoples’ lives. These craft brewery principles could lead us into an era of sustainable change where anything is possible if we believe in ourselves.

The craft brewing industry has been experiencing exponential growth in recent years. It is a trend we can expect to continue as people seek out local products rather than multinational brands. If you own or operate a business looking for new ways to differentiate yourself from competitors, consider incorporating these craft brewery principles into your processes.

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Craft Spirit food pairings for Christmas

Jan 13 2024 Published by admin under Uncategorized

Pairing craft spirits with Christmas festive food

When you think of Christmas festive food, craft spirits are the best beverages to pair them with because they are festive, easy to drink and very enjoyable. Craft gin such as Old Bakery Gin or Archangel Gin with their flavourful and aromatic experiences, as well as other types of spirits such as craft rum or whisky (The Lakes Whisky comes to mind) are some of the choices to make during this season.

The best way to do this is by using the same flavours that are in your food; it will make tasting them both together even more fun. For example, you could drink a rum Spiced Holiday Punch with some gingerbread cookies or maybe try something like an eggnog cocktail for Christmas breakfast.

What craft spirits should I pair my Christmas festive food with? There are quite a few options depending on what kind of spirit you prefer but we would definitely recommend trying out either Rum, Brandy/Cognac or Whisky, because these three go well with most festive foods especially if they have spice involved such as cinnamon or nutmeg.

Other craft spirit pairings that would go well with Christmas time food are:

Craft gin with foods such as fish or tuna.
Craft Vodka with dishes such as creamy pastas, risotto, vodka sauce pasta and grilled meats.
Coffee Liqueur for desserts. Try coffee infused ice cream or a sweet pastry to wash it all down after your meal.
Whisky Sour Cocktail if you are looking for something refreshing on the rocks. Perfect for brunch time during winter months when its freezing outside.

Tips for making the perfect cocktail at home

If you are looking to entertain friends and family during the festive season, then some cocktails would be the ideal addition to your beverage menu. Here are a few craft spirit cocktails you can make to wow your guests:

Spiced Cranberry Punch.
The Ginger Snap Cocktail.
Warm Spiced Cider with rum & bourbon.
Classic Hot Buttered Rum.

Recipes to make your party a success!

Did you know that you can also add some craft spirits into your Christmas cooking to make the flavours of the food even more extraordinary? Here are some suggestions:

Cranberry Sauce with Craft Spirits
Holiday Apple Galette – You can make this by using apple cider and craft rum for this recipe.
Glazed Ham with rum & brown sugar – Adding some craft rum into your glazed ham can be a great idea.
Gingerbread Cookies with Rum Icing – Adding even just half tablespoon of craft rum can really enhance the flavour profile on these cookies and make them taste better than ever before.
Spiced Christmas Cake – When making Christmas cake try adding a little craft rum into the mix to make it taste better than ever before.
Cinnamon Glazed Carrots – Adding some craft rum can really change up these carrots and give them a whole new dimension of flavour that you won’t be able to get anywhere else.

Craft spirits are the perfect addition to your party drinks and cooking this holiday season, so make sure you try them out. They will definitely be a hit.

Hot toddy recipes to warm you up this winter season.

Hot Toddy is a favourite drink for this cold season, and here’s how you can make it using craft spirits. Making Hot Toddy is easy; all you need is:

One cup of hot water (boiled) and one teaspoon lemon juice. Add a small slice of lemon, clove and brown sugar to the mix if desired.
A shot glass with craft spirits inside (whisky). If not available, your favourite spirit will do just fine. You can also use rum or tequila for this drink too.
Pour the liquor into the cup slowly over ice cubes so it doesn’t lose its heat quickly, and you are done.

Christmas is a time for family and friends to enjoy the season with good food, drink and company. If you are entertaining this holiday season or just looking for some new ideas of what to tr, try out some craft spirits.

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Five Features That Will Transform Your Home

Jan 13 2024 Published by admin under Uncategorized

Add window treatments to your home

Window treatments can really add style and elegance to your home. Whether you want to cover your windows or highlight them; window treatments should be first on the list of things to do. Window treatments can help with privacy and decorating, so it is important to think about this for each room in your home. From panelling to shutters, there are many options that will suit any style at any price point, and these coverings can be matched to your existing interior and colour theme as well.

Some beautiful window treatments that can really transform your home’s design and look include:

Honeycomb Blinds – Honeycomb blinds in Sydney are very popular among home owners due to their style and design. These blinds are great for insulating the home and they come in a variety of colours and textures.
Pinch Pleat Drapes – Drapes and curtains in Sydney homes are another popular choice because they come in a variety of fabrics and styles. Pinch pleat drapes are very versatile because they can be hung with many different curtain rods such as traverse rods, pole pockets or even the back tab option. Drapes add an elegant touch to any home decorating scheme.
Roman Shades – Roman shades provide superior light control compared to other window coverings like blinds and curtains. These shades also offer incredible insulating properties making them perfect for keeping your rooms warm during winter months and cool in summer time when temperatures start rising outside. They are easily installed into most windows without having to worry about custom fitting since there is no need.
Plantation Shutters – Timber or PVC plantation shutters in Sydney homes can really add elegance to your home decorating. These shutters are perfect for adding privacy to your rooms while still allowing you to enjoy the natural light outside in the summer. They also provide superior insulation properties making them great for keeping everyone warm during winter months.
Faux Wood Blinds – Faux wood blinds can really add elegance and class to any room they adorn, no matter how big or small. A large opening like a bay window will look even more grand with faux wood blinds installed into it that feature beautiful fabrics like silk or linen shades inside of them. Not only do faux wood blinds give off an air of sophistication but they are easy to clean which is something people love about these types of window treatments.

Add a fireplace to create ambience and warmth in the winter

A fireplace can add a lot of elegant charm to a room, especially when it is winter time. Adding a fireplace will help to create ambience and warmth in the home but it can also be used as an accent piece for your decorating scheme by using items such as vases or statues on top of the mantle. People love adding fireplaces into their homes because they are not only aesthetically pleasing but they add function too which is always something that people want out of features like this one.

Replace your outdated kitchen cabinets for an updated look

Old kitchen cabinets can make your home look outdated so it is good to consider replacing them with new ones. You can change the doors of your cabinets if you want a different look in the kitchen, but there are many other cabinet styles that may work better with your decorating style in general. New cabinets will also increase functionality in your home because they will give additional storage space which might be very useful when hosting parties or nights at home for family members and friends.

Upgrade your flooring

Flooring is another aspect that can truly transform a home. Consider beautiful hardwood floors in your living room or dining area, especially if you have an open floor plan. Carpet is another option that can be used in bedrooms and bathrooms, but should typically not be used in high traffic areas like the kitchen.

Upgrade your light fixtures

You may also want to consider updating lighting fixtures for a more updated look inside of your home. Lighting has become very creative with many different styles to choose from so definitely take some time when looking at options at your local store. In addition, you can also switch over to more energy-efficient lighting like LED bulbs, which will also help you to save money at the same time.

All these things, from blinds and shutters to lighting options, can make your home look new and stylish, and create its own special ambience.

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Bull Market Explained

Jun 25 2023 Published by admin under Uncategorized

Trading is a sport in which you need to know the trend in order to get maximum performance. The market of bonds, commodities or stocks can have various evolutions which change not only every day, but even from one minute to another. It is important to be connected to these modifications as soon as they happen in order to be able to make the right and profitable decisions.

The idea of bull market may refer to the way any product becomes more asked for by clients. The term might have a funny shade but it is a direct word in a very direct world, where time is extremely precious. It was inspired by the way the raging bull attacks. He lifts his horns up in the air to appear bigger and more threatening to his adversary. On the other hand it is somehow connected to the general movement of the market, when all the participants in it tend to move automatically in the same direction as a herd.

The bull market is a moment when the general tendency of the prices is to rise. This can be fueled by investor’s optimism and high expectations or by an economic recovery. In such periods people usually create diversified portfolios, thus reducing the risk of keeping all their eggs in one basket. Smart investors take advantage of these times to register great profits.

To better understand this term you can compare it with the idea of bear market. This financial term is also a reference to the way a bear swipes its paws on the ground while attacking. So, when the market is down it is called like this. Investors reduce their expectations and their profit in such periods. They are also very careful about making new investments and sometimes they prefer to stay away from the market until it becomes friendlier.

Unlike the general trend, when people are afraid of buying anything, they don’t have any doubt when buying gold bullion. That is why in periods of economic recessions the price of gold grows. Being in great demand as many investors shelter their fortune as assets rather than as currency, it can be sold at higher prices.

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Network Marketing And How To Gain Success

Jun 25 2023 Published by admin under Uncategorized

How to gain success in network marketing can be quite a daunting task at times, but more and more people are turning to this type of marketing. Because of this, there are many millions of people who are now playing a big part in this, as this job can be very fulfilling and lucrative. Of course this doesn’t mean that you will see the benefits in a couple of weeks, but if you are prepared to work hard and put a lot of your time and effort into this then you will see that it is a good way to earn from home. The world market place has changed and this has become one of the best ways of taking advantage of it.

If your intention is to gain success in network marketing as your career and you feel that you could make your mark with this, then you need to know the two basics set out below:

First of all you have to have a client base on which to work from. You have to find a way of knowing who your customers are and who will want to buy your products. You have to build up your clients from a database and find out who will be interested in what you have to offer them. So you start off with getting potential clients interested and once you get this off the ground then you will start to see things moving in the right direction.

One of the keys to this is list building. Your list will be comprised of potential customers. Notice that says “potential customer” and not people. Your list should be composed of people that might be interested in your product or service and not just people to send emails to. If you wound someone who likes red wine there is no reason to think they might also want lawn chairs. Sending radon emails to people like that is only one step away from spam and is a waste of your time and energy.

Second, you need to have some knowledge of what type of marketing would be a good place to start from. This basically means that you have to learn the basics that will will help you along in your venture. There are lots of ways to market your venture. These include things like good Search Engine Optimization (SEO) content as will as blogs and article placement. There are also Facebook pages and Twitter as well. Each have products that they tend to do well in marketing. It is worth your time to spend awhile learning as much about Internet marketing as you can. You marketing will directly effect your income.

There are also two services you should consider using. One is an SEO service. Buy using SEO services you are making sure that your potential customers find you. The other one is an article writing service. By using article writing services you can help ensure a better Google ranking and therefore more traffic.

So if you want to gain success in network marketing then this is not something that will bring you in money straight away, but you can earn a good living if you are prepared to put in the hard work. The amount of effort you put into your work has a direct correlation on what you get out of it.

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Secrets of Social Media Marketing by Paul Gillin

Jun 25 2023 Published by admin under Uncategorized

Online success is all about raising your website’s public profile. The more traffic that you can direct to your website, the bigger the chance you will have of converting the punters who are searching for products and services in your market niche into cash paying clients. The best way that you can raise your website’s profile is through online marketing, and books like the recently published Secrets of Social Media Marketing by Paul Gillin, can steer you in the right direction when it comes down to employing the best marketing methodologies.

Paul Gillin is one of today’s leading gurus in online marketing utilization. He is an established specialist in the field of social media websites and their use as marketing channels, and in his new book, Secrets of Social Media Marketing, he reveals how you can harness the immense potential of the social media network to explode your website’s online profile.

The new phenomenon of social networking has taken the online community by storm. Websites like Facebook, YouTube, MySpace, and Twitter, command audiences of millions. They all flock to these sites, (and many others beside them), to leave personal information, join online forums, and discuss new events and happenings. Because of the mega amounts of traffic that frequent these sites, there is potential for an enormous boost in the amount of traffic that can be directed to your website, if only you know how. This is exactly what books like the Secrets of Social Media Marketing by Paul Gillin set out to do – to show you exactly how you, as an individual, can harness this awesome potential.

The great thing about Paul Gillin is that he has the magic knack of being able to take a complex subject, and make it easily understandable, even if you are an internet newbie. He does this by extracting the key elements and presenting them in simple, clear, concise language that is easily absorbed, and this is why his book, Secrets of Social Media Marketing is such an invaluable tool for promoting your online business, whatever it may be.

Social media sites are a relatively new innovation, so the use of it as a media for promoting online business is still known to only a handful of entrepreneurs, relatively speaking. This means that now is a good time to learn how to plug into its circuits and use its immense pulling power for getting your message across to the general public. Books like Secrets of Social Media Marketing will show you key strategies, such as how to get your message to go “viral”.

When something, (a message, an advert, an article etc), goes viral, it does exactly what the name suggests. It quickly spreads like a virus, becoming exposed to more and more people, and the more exposure it gets, the faster and further it spreads. Imagine your message, (with a backlink to your website), becoming so talked about that millions tune in to see what the fuss is all about, then link back to your website because of the interest it has sparked. Once they drop onto your website of course, you then have created the perfect opportunity of making a sale. This is exactly the sort of thing that books like Secrets of Social Media Marketing by Paul Gillin will teach you, and that is precisely why they are such essential reading.

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Can I Still Make Money By Driving Traffic Directly To My Affiliate Link?

Jun 25 2023 Published by admin under Uncategorized

There are many newbies who are interested to start their own affiliate venture online as they are aware of the amount of money that they can earn from the internet. Most of them do not want to go through a complicated system as they just want to follow a simple system that is idiot proof. Driving traffic directly to the affiliate link is one of the easiest ways for them to start making money. Here are the 3 important points that you want to take note for this business.

Point 1 – Make Sure The Product Is Proven To Sell

This is important as you will want to make sure that there are people who are willing to purchase the product. If you are in a profitable market, there is a high possibility that there is huge selection of products for you to choose. Most of these popular affiliate networks like ClickBank, PayDotCom and other will provide you with vital information and stats so that you will be able to know which product is selling well online. Do make sure that you are promoting product that is already proven to sell.

Point 2 – Get One Domain Name And Redirect To Affiliate Link

Although you do not need to spend any money to get any tools, it is still highly recommended to get your own domain name. Most of the popular websites like article directories, forums, advertising websites and others do not allow people to put their affiliate link directly on their website. You will want to purchase a domain name and edit the setting so that it will be redirected to your affiliate link. This will ensure that you can place your domain name any other websites without problem.

Point 3 – This Is The Short Term Money Making Scheme

You will want to be aware that the direct linking method is not a long term approach to earning money online. Your income will stop the moment you stop driving the traffic back to your domain name. when you have started to earn some money, it will be worth the investment of your time and money to create your own squeeze page so that you can start building your list. Having your own list will enable you to follow up with your list and promote other relevant products to them in the future.

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An Inside Examination Of Successful Postcard Marketing

Jun 25 2023 Published by admin under Uncategorized

With postcards, the receiver knows your message is brief and to the point right away. They can be low-cost, yet to be able to get you response, postcard advertising should be targeted. The most effective postcard marketing ideas increase advertising mileage of your products or services and bring about recipients to act upon your advertising messaging.

Postcard advertising, unlike tourism postcards or other styles of postcards are an alternative or a complementary form of marketing with endless options in contrast to catalogues, correspondence and brochures. Postcard marketing can be either direct-mail or non-mail advertising with each having its very own benefits as well as demerits. Direct mail marketing postcards are delivered via postal mail and obtained specifically by the receiver. This type of advertising is frequently used by an organization focusing on current as well as potential customers and has the main advantage of having the receiver seeing what it’s all about without the need to opening anything. Their small size however limits the amount of data that could be enclosed, thus they don’t have much content. Because they are openly exposed, they’re also not viable where privacy and security are a concern.

Numerous enterprises however have been completely effective in using direct mail postcard advertising, including real estate agents in advertising brand new listings, doctors as well as dentists in appointment reminders, political advertisements and businesses such as movie rentals. Some government bodies even permit these cards to take on a shape which matches the concept of the campaign they carry, adding to their efficiency.

Non-mailed postcard advertising is where the cards are made to increase interest of a business, a service or a cause. This form of advertising is normally seen in clubs, movie theaters and dining establishments and usually contains discreet advertising slogans to lure the young social as well as chic 18-35 year olds who frequent these establishments to pick, save and show off these flash cards. To be able to appeal to the target market they thus have to be extremely attractive as well as spectacular apart from having an endless supply with changing adverts on them.

Because of content material limitation, postcard advertising revolves around having the postcard display a subject, an offer, a claim of fame and a call to action. The topic tells the potential client what it is all about, the offer is a price reduction or a unique service or product, the claim of fame will be your business standing and the call to action is exactly how the client should reply either by going to a website, mail or making a call.

Remember that keeping it simple when it comes to postcard advertising is the best way. Effective marketing postcards have reasonable sized fonts as well as crystal clear words. Even when there’s a lot of white space, leaving blank spaces will provide traffic some breathing space. With a few creativity, a little foresight and a few design enhancements, postcard advertising can prove highly effective.

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10 Reasons Why Creating A Podcast Will Increase Your Internet Marketing Business

Jun 25 2023 Published by admin under Uncategorized

Having been podcasting for a few years now, I’m amazed by the number of eloquent and passionate business people out there who are not using this brilliant medium in order to spread the message about their business. What’s more, many of those people who aren’t doing it are very knowledgeable about the importance of creating a connection with their customers, yet still they resist the podcasting route when making that connection. In this article, I want to show you 10 very good reasons why ignoring podcasting is costing you money and more importantly, why not doing it is keeping you distanced from your customers and therefore, from making more money online.

In particular, tip number 7 is a sure way to make you some money through doing affiliate marketing in your niche.

So, if you’re sitting comfortably, I’ll begin. If you’re standing up, reading this on an iPad in a train station somewhere, that’s fine too(!):

One of the most obvious reasons for podcasting is that it’s virtually free advertising. The cost of creating and running a podcast is actually nothing if you already have your own website. If you don’t, then it’s only a matter of paying for the domain name and paying for the hosting of the site each month. Better still, the free advertising you’re getting is being delivered to the audience in the best way possible: You’re demonstrating your value through the podcast, not just telling them how great you are. The proof is in the podcast!
Podcasting as part of your internet marketing strategy allows you to make a connection with your audience that the written word simply can’t do. They actually get to hear your voice, feel your passion for your topic and you can get a lot more across to them in a way that doesn’t require any more effort for them. If you want your audience (or potential buyers) to relate to you, podcasting is one of the best ways to do it.
In this age of iPhones and MP3 players, we can carry music, podcasts and audiobooks around with us wherever we are. The same can’t really be said for your website or blog. You can’t read a blog while you’re jogging, but you can listen to a podcast from that blog’s owner. This ‘portability’ factor means you can reach people even when they’re not online and strengthen your brand that way.
Creating a podcast is easy, particularly if you have a WordPress website. If you don’t, you can create one for just the cost of your hosting and domain name and have the podcast on there. Once you have a WordPress site, you can use plugins such as PodPress (the one I use for my internet marketing podcast), in order to set it up and podcast to the masses. Then you simply need a laptop, a microphone and some voice recording software. Once you’ve recorded the podcast, you upload it to your hosting account (or get your techie person to do it for you) and then tell PodPress where it can find the file. Job done. PodPress will put a play button into your blog post. The reader simply clicks play and your dulcet tones will reach their ears.
By downloading your podcast from iTunes or a similar directory (another function that PodPress can handle), the listener is making a commitment to find out more. If you’ve read anything by Robert Cialdini, you’ll know how significant that commitment can be. They are investing their time into you and your business. If you give them great value, they would almost be stupid not to want to get more value, so they click the Subscribe button. From then on, you’re building a group of people who want to hear from you and will regard you as an authority within your market.
Podcasts can be interactive. Despite their pre-recorded nature, you can announce competitions or ask for feedback in the same way a radio show does. Rather than reading out the e-mails you’ve received as they come in, you read them on the next edition of the podcast. Again, people need to keep listening if they want to hear what other people thought about what you’ve said (people always want to know what other people thought!). A great example of this is the e-mail section of a comedy podcast called ‘The Bugle’ where they read out some of the e-mails they’ve received about the previous episode. Again, making it interactively lets the listener feel like they’re getting to know you.
This tip on it’s own will make you more money, even if you already do podcasts. I learned this from a webinar by fellow UK marketer Dean Hunt. Let’s assume for a moment you’re interviewing someone on your podcast and they have a product which you’re promoting as an affiliate. The usual problem is that they will say the name and address of their site on the podcast and people who are listening will just key that site in and go straight there. You got them there, but you won’t get anything if they buy. Instead, Dean suggests buying a cheap domain name (.com names are only about $7) and then setting up forwarding so that when they type that domain name in, they get re-directed via your affiliate link to the vendor’s product. Before you start recording, you simply say this to the person you’re interviewing. Ask them to use the domain name you’ve bought when they’re referring to their product. This way, even people who are listening and typing it in will be directed through your affiliate link. This is potentially massive. Think about how many more people you could be referring just by doing a tiny amount extra work. Plus, that link can stay live for as long as the product and podcast are live, so the leverage is potentially huge.
Podcasting adds value, pure and simple. Your site (and indeed you) are considered to be worth more if you have a podcast as it gives value in a way that many sites don’t.
You can use your podcast to create products. Audio products have a higher perceived value than simple e-books, so you can charge more for them. When recording your podcast and interviewing an expert, you can split the interview into two parts. The first part will be the free podcast that you release on your site, the second will be the product where the interviewee will divulge something that is specific to their market and that will give masses of value to the product buyers. You essentially kill two birds with one stone. You also benefit from the principle of ‘authority by proximity’ – You appear to be more of an expert in your field because you’re associated with an expert. Which brings me to…
The very fact that you’re getting to talk to these experts makes you look good, but more than that, it creates a relationship between you and them. The leverage available in these relationships is potentially huge, as it allows you access to both their knowledge and their lists of subscribers. Once you’ve published the podcast on your blog or site, write an e-mail that they can send out to their mailing list, directing their subscribers to your site. You’ll benefit from big exposure and from an influx of traffic, which if converted, could mean a boost to your subscriber lists.

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Is Your Marketing Database Ready to Unlock Growth and Profits?

Jun 25 2023 Published by admin under Uncategorized

Whether you run a retail shop, an accounting firm, a caterer, a health club, or virtually any small business, your database of customers and prospects will be a key to your business success. In an era of brutal competition and information overload, such a database is the easiest and least expensive way to maintain a direct relationship with the group of people most critical to the health of the company.

Think of your database as the fuel in your marketing engine, enabling you to run targeted direct mail, e-mail and telemarketing campaigns. These are the marketing and advertising programs that keep your good customers coming back, bring in new ones and, when they work as planned, increase your sales revenues and profits.

Perhaps you are like many businesses owners I talk to who have yet to invest the time and effort required to have a basic customer and prospect database. Or, you started one in the past that is now woefully out of date. This can be costly in the form of forgone revenue and profit.

How to Get Started with Your Marketing Database

The computing technology that most of us use every day has made it cheaper and easier than ever to store the names, addresses, emails and phone numbers of people who buy from you now, or are likely to buy from you in the future. Then you are able to keep your name in front of them, invite them back, entice them with special offers, and reward them for their loyalty.

Depending on the business you are in, there are myriad options for collecting the contact details required to stay in touch, whether it be in your POS system, on an invoice, business card or cocktail napkin. Here are some steps to get started:

Take note of when and how other businesses collect contact information from you. When have you felt it to be an intrusion, and when have you been glad to share it; why?
Review the various touch points between your business and your customers, and also your potential new customers. Consider the opportunities for collecting or confirming their information: at check-out, on a support call, on the web, at the end of the sales meeting. Pick at least one.
Make the collection of contact information an integrated part of the selected interaction(s), and teach your staff to do it the same way, every time.
Store the information immediately into a contact database like Act! ($184 for 10 users) or SalesForce.com ($5 per user, per month for basic contact management). Doing so uniformly and in a timely manner will give you the ability to market your company with precision and for far less money as your database grows. Having to go back and clean up and de-dupe data later on is a costly, messy endeavor, so set it up right from the beginning.
If you don’t have one, develop a marketing plan for the coming year. Keep it simple – one page may be just fine – and list the campaigns you plan to run using the database, including e-mail, direct mail, and phone. Also estimate the work effort, hard dollar costs and other resources required, and how you plan to measure effectiveness.
Generating Leads from Your Web Site

Your company websites may already be a generating a steady source of fresh contacts. But many businesses find that generating web leads is not as easy as it first sounds. You need to invest in a site that appeals to your target market, usually through interactivity, relevant content, and great design. In addition, the site should be optimized with keywords so your target audience finds you on Google and other search engines. Tech-savvy people can do this successfully on their own using a tool such as WordTracker ($59/month). Another option is to outsource search-engine optimization (known as SEO) to a company such as AdzZoo or HubSpot.

Once you have been able to generate the web traffic and are seeing a steady flow of leads, the data can be automatically added into your database by most web site content management systems.

E-Mail Marketing with Your Database

If you plan to do regular e-mail marketing, an e-mail marketing service can also collect and store the data for you. If you really want this to look professional and to generate results, use one of these services, such as Constant Contact, Vertical Response, AWeber (normally under $40 per month). These services are more than worth the cost for 99% of business because they save so much time, and they keep you in compliance with anti-spamming laws and norms.

Perhaps most importantly, give someone on your staff the responsibility for necessary data entry and management of a top quality database. This is a critical step because a profitable database is something that grows over time. Ensure that this person or people have the proper tools, clear quality criteria, and make it part of their performance evaluation and bonus equation.

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